Brian Arfi
ID | EN

Brian Arfi · Brobri

Blog

Brian's writing on AI, careers, and building products. All from real experience, not theory.

AI

How to Use AI at Work: Start With Your Job, Not the Tools

Stop asking which AI tool is the best. Map your daily tasks, find the repetitive ones, and let AI handle them. Here is how I do it.

July 13, 2026

AI

Last Year This Needed an Engineering Team. Now It's Just Me and AI

A year ago this needed an engineering team. Now one video feeds eight channels on autopilot, built by one product guy and AI. Here is what actually changed.

July 12, 2026

AI

Building an AI-Native Workforce: A Practical Guide from Indonesia (2026)

Most corporate AI training fails. A practical framework from 20 years of building products: the AI-Native Ladder, how to run a pilot, and what to measure.

July 12, 2026

AI

I Saved $4M a Year Before AI Was a Thing

The $4M+ on my homepage is yearly savings, achieved before the AI era. The principle has not changed since. Who gets to apply it has.

July 12, 2026

Karir

I Run Four Product Teams. Every Day, Only One Thing Gets to Matter Most

Four teams, four roadmaps, everything feels urgent. Focus means turning down good work for the one thing that matters most today.

July 8, 2026

Startup

An Approval That Is Easy to Edit Is Not an Approval

I made a decision doc impossible to edit, on purpose. Once changing it became expensive, the approval finally meant something.

July 8, 2026

AI

My Roadmap Looked Complete, Until I Checked It Against the Source

I asked AI to draft a semester roadmap from memory. It looked finished. Then I checked it against the original vision doc and found the holes.

July 8, 2026

About the Author

Brian Arfi Faridhi (Brobri). 20 years building digital products at Tokopedia, Hijra, Flip, and as Director of Product for a MENA superapp. Now helping professionals and companies in Indonesia become AI-native through AI Circle, the Applied-AI Certification, and corporate AI training.

Want to get great at AI?

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