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    <title>Brian Arfi - Blog (English)</title>
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    <description>Writing by Brian Arfi Faridhi (Brobri) on AI, careers, and building products.</description>
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    <lastBuildDate>Mon, 13 Jul 2026 00:00:00 +0700</lastBuildDate>
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      <title>How to Use AI at Work: Start With Your Job, Not the Tools</title>
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      <pubDate>Mon, 13 Jul 2026 00:00:00 +0700</pubDate>
      <description>Stop asking which AI tool is the best. Map your daily tasks, find the repetitive ones, and let AI handle them. Here is how I do it.</description>
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      <title>Last Year This Needed an Engineering Team. Now It's Just Me and AI</title>
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      <pubDate>Sun, 12 Jul 2026 00:00:00 +0700</pubDate>
      <description>A year ago this needed an engineering team. Now one video feeds eight channels on autopilot, built by one product guy and AI. Here is what actually changed.</description>
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      <title>Building an AI-Native Workforce: A Practical Guide from Indonesia (2026)</title>
      <link>https://brianarfi.com/en/blog/ai-native-workforce-guide-indonesia/</link>
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      <pubDate>Sun, 12 Jul 2026 00:00:00 +0700</pubDate>
      <description>Most corporate AI training fails. A practical framework from 20 years of building products: the AI-Native Ladder, how to run a pilot, and what to measure.</description>
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      <title>I Saved $4M a Year Before AI Was a Thing</title>
      <link>https://brianarfi.com/en/blog/4m-saved-before-ai/</link>
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      <pubDate>Sun, 12 Jul 2026 00:00:00 +0700</pubDate>
      <description>The $4M+ on my homepage is yearly savings, achieved before the AI era. The principle has not changed since. Who gets to apply it has.</description>
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      <title>I Run Four Product Teams. Every Day, Only One Thing Gets to Matter Most</title>
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      <pubDate>Wed, 08 Jul 2026 00:00:00 +0700</pubDate>
      <description>Four teams, four roadmaps, everything feels urgent. Focus means turning down good work for the one thing that matters most today.</description>
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      <title>An Approval That Is Easy to Edit Is Not an Approval</title>
      <link>https://brianarfi.com/en/blog/approvals-that-are-easy-to-edit/</link>
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      <pubDate>Wed, 08 Jul 2026 00:00:00 +0700</pubDate>
      <description>I made a decision doc impossible to edit, on purpose. Once changing it became expensive, the approval finally meant something.</description>
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      <title>My Roadmap Looked Complete, Until I Checked It Against the Source</title>
      <link>https://brianarfi.com/en/blog/ai-roadmap-memory-test/</link>
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      <pubDate>Wed, 08 Jul 2026 00:00:00 +0700</pubDate>
      <description>I asked AI to draft a semester roadmap from memory. It looked finished. Then I checked it against the original vision doc and found the holes.</description>
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