Q&A

Do you need to know how to code to use AI at work?

July 14, 2026 · Brian Arfi Faridhi

Short answer

No. You just need clarity on your own workflow and a willingness to review AI output critically. You can shrink hours of repetitive work into minutes without writing a single line of code. Coding is only a bonus for advanced automation later on.

Many people think AI is only for programmers and technical folks. That idea is stale and leaves you behind. What used to require a formal position, a full engineering team, and expensive systems to change how we work can now be done by you from a personal laptop.

Over 20 years leading products at Tokopedia, Hijra, and Flip, I realized one thing. Making a company efficient is an old habit of mine, long before AI became a trend. I drove more than 4 million US dollars in yearly savings through various cost-saving initiatives: process improvements, operational cost optimization, and more efficient product decisions. Automation was just one part of it, not the single source.

That kind of leverage used to be hard to replicate. Back then it required a senior seat, an engineering team, and expensive systems. Today, AI is the sharpest tool for that same habit, and it can be trained into everyone on the team.

Tasks that used to eat 2 to 3 hours a day now take minutes. Take recruitment. Feed 50 CVs to AI and it will summarize each candidate while flagging who fits your job description. You just read the final results.

Or content writing. Crafting captions and 10 hook variations for A/B testing is done in minutes, not after staring at a screen all night. You provide a rough outline, AI polishes the tone. Done fast.

What determines success is not your coding ability. It is how clearly you understand your own workflow. If you do not know the problems in your process, AI will not know how to help you either.

I am not an engineer. But recently, I have used AI to develop actual software used daily in the office. I even logged hundreds of commits in a single month with AI assistance. Coding becomes relevant only when you want to step into advanced automation. The good news is that writing scripts is increasingly easy with AI help.

If you are ready to build your own AI assistant system to streamline your work, join AI Circle. You will practice building automations directly from your laptop.